How can you easily and affordably boost your e-shop’s conversion rate—even multiple times over? Thanks to customer reviews! Show your visitors how satisfied your customers are, build trust, and enjoy higher sales as a reward.
But – where can you get those reviews? The answer may be product comparison sites, where customers are happy to share their opinions. In today’s article, we’ll look at how to significantly support your e-shop’s success using reviews from comparison sites—easily and without major investment.
Why do customer reviews work?
Product and store reviews significantly impact e-shop conversions. 93% of customers read reviews before making an online purchase, and positive reviews lead to a 17% increase in conversion rate.
Customer reviews work based on the principle of social proof. This psychological effect influences people’s behavior by subconsciously encouraging them to imitate others. When a website visitor sees a satisfied customer, they are more likely to desire the product and complete a purchase.
Products with reviews sell 3.4% faster than products without reviews.
Reviews also help build credibility. Customers sometimes doubt how a product will look or perform in real life. Positive reviews remove these concerns and increase their willingness to buy. The same applies to store reviews and trust verification.
E-shops with a 4–5 star rating achieve 42% higher conversions than those with 1–2 stars.
Reviews also have a significant impact on search engine rankings (SERPs). Search engines consider customer reviews a positive signal and rank reviewed products higher. Higher positions in search results are associated with significantly higher click-through rates, meaning your e-shop’s traffic will grow.
TIP: Product ratings in the form of stars can also appear directly in search results. So-called rich snippets are more eye-catching and bring more visitors.
Don’t waste the potential of reviews and store verification from comparison sites
Product comparison sites are platforms where customers search for and compare products across different e-shops. For many online stores, comparison sites represent a significant source of orders. Have you noticed that they also contain plenty of user reviews for both products and stores?
Benefits of reviews from comparison sites
User habits and the simplicity of the review process are the main reasons why customers are more willing to write reviews on comparison sites. If you have reviews there, you can—and should—use them to convince shoppers directly in your own e-shop.
A major advantage of comparison site reviews is that they require almost no effort from you. Once connected to your store, the comparison site automatically asks customers by email to leave a review and includes a direct link for easy access. In addition to product reviews, customers can also rate your entire store.
Product and store reviews from comparison sites are beneficial twice—they appear to customers on the comparison platforms and can also be displayed in your e-shop, influencing customers who shop directly with you.
Heureka – Verified by customers
In the Czech Republic, the most popular comparison site, Heureka, offers not only reviews but also the “Verified by customers” certificate, which helps shoppers identify trustworthy e-shops.
E-shops with this certificate are visibly marked both on the comparison site and directly on their website. This increases credibility in the eyes of customers and boosts their willingness to purchase.
How to get the Verified by customers certificate for your e-shop?
To obtain the Verified by customers certificate, you must collect positive customer ratings (at least 90% for the blue certificate and 97% for the gold certificate) over a period of 90 days, usually in the range of dozens to hundreds of reviews. Monitoring is handled by a tracking script (code) that must be implemented in your e-shop. You can then display the certificate directly in your WooCommerce store using a floating widget (tab).
The implementation of the tracking code and widget for the Heureka Verified by customers service can be easily done in WooCommerce using a suitable plugin. Find out how in our guide.
How to display reviews from comparison sites directly in your WooCommerce store?
The most commonly used comparison sites in the Czech Republic that allow product reviews are Heureka and Zboží.cz. You can import reviews from them as well. Let’s look at an example using store reviews from Heureka.cz:
1. First, you will need an integration plugin that ensures the display of reviews and certificates from comparison sites.
Toret product comparison sites
Reviews and certificates from product comparison sites in your WooCommerce store
Connect your e-shop with Heureka and Zboží.cz comparison sites, import product and store reviews, implement the Verified by customers service, and display your certificate in a floating widget.
2. After installing and activating the plugin, you need to connect it to the Heureka system. This is very simple—just copy the so-called Secret key from your Heureka account and paste it into the appropriate field in the plugin.
3. To load up-to-date reviews, you need to enable this function and create a CRON job on your hosting. The CRON URL for your e-shop can be found directly in the plugin.
4. Insert the appropriate shortcode where you want to display the reviews. You will also find it directly in the plugin—just copy it.
5. In the plugin settings, you can customize the review display (e.g., icon, name, minimum rating for display, etc.).
You’re done. Reviews from the comparison site are now displayed in your e-shop and help you build customer trust. You can add product reviews just as easily. The entire process is подробно explained in the plugin documentation.
Don’t underestimate the power of reviews and store verification
In today’s article, we clearly showed that reviews have a significant impact on e-shop conversions. You can further increase this positive effect by using reviews from popular product comparison sites or by displaying store verification certificates.
You can easily achieve the integration that ensures sharing of reviews, certificates, and analytical data between your e-shop and comparison sites using the product comparison sites plugin. Buy it now and boost your e-shop’s conversions.
Data sources:
The State of Consumer Trends in 2023 (https://hubspot.com/)
The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study (https://www.frontiersin.org/)