---
site_name: Toret.net
site_description: WooCommerce plugins for European e-shops
site_url: https://www.toret.net
contact_email: info@toret.net

title: "E-shop obligations: Do you know what information you must provide for the products you sell?"
url: https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/
date: 2023-10-16
modified: 2026-02-11
type: post
categories: [Blog, Marketingové tipy]
tags: [e-commerce law, e-shop, legislation for e-shops]
---

# E-shop obligations: Do you know what information you must provide for the products you sell?

16/10/2023

[![E-shop information obligations](https://www.toret.net/wp-content/uploads/2023/10/verdict-3667391_1280-1024x576.jpg "E-shop information obligations")](https://www.toret.net/wp-content/uploads/2023/10 / verdict-3667391_1280.jpg)

The seller’s information obligation defines what you must state for every product you want to sell in your online store. See how to comply with this obligation in your e-shop.

16/10/2023

[Blog](https://www.toret.net/category/blog/)| [Marketingové tipy](https://www.toret.net/category/marketingove-tipy/)

Updated:

11/02/2026

Table of Contents

[Toggle](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/)

- [Accurate product description](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Accurate_product_description)
  - [Misleading the customer](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Misleading_the_customer)
- [Prices and discounts](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Prices_and_discounts)
  - [How to track prices and display the lowest price in the last 30 days in WooCommerce?](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#How_to_track_prices_and_display_the_lowest_price_in_the_last_30_days_in_WooCommerce)
- [Product labeling](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Product_labeling)
- [Delivery methods and costs, payment options, delivery restrictions](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Delivery_methods_and_costs_payment_options_delivery_restrictions)
  - [Always up-to-date delivery information for every product in WooCommerce](https://www.toret.net/e-shop-obligations-do-you-know-what-information-you-must-provide-for-the-products-you-sell/#Always_up-to-date_delivery_information_for_every_product_in_WooCommerce)

If you run an online store, you are required to comply with certain **legal requirements**. These e-shop obligations primarily serve to protect customers, and failure to comply may result in a significant fine from the Czech Trade Inspection Authority (ČOI).

The Consumer Protection Act No. 634/1992 Coll. defines the so-called **seller’s information obligation.** In this article, you’ll learn what information must be provided for products to meet this obligation.

## Accurate product description

A good product description is essential. It not only **helps increase sales and reduce returns**, but it is also legally required. You should always describe the product in a way that gives the customer a **realistic idea of its features, such as size, appearance, material, or composition**.

It should also be clearly stated how the product is used and maintained, as well as any risks arising from improper use.

For products where it makes sense, you must provide **instructions in Czech.** These can be in paper form or digital form on a durable medium (e.g., email attachment, USB flash drive).

### Misleading the customer

In addition to being truthful, the product description must not **intentionally mislead the customer**. Even a factually correct description may be written in a way that creates a false impression, which is prohibited by law.

The same applies to the “omission” of key information that could mislead the buyer. Such conduct is unacceptable, and **misleading customers may result in a fine.**

## Prices and discounts

Another mandatory piece of information for every product is its price. Before purchasing, the customer must clearly know **how much the product costs and whether the price is per piece, meter, kilogram, etc.**

Planning a **discount campaign**? Be careful. Discounts must be based on the **lowest price of the product in the last 30 days**, and customers must be informed of this.

As an e-shop operator, you are required to **keep records of product prices**. You cannot increase a price and then announce a discount based on that higher price. In such a case, the discount would still have to be calculated from the lowest price in the previous 30 days.

### How to track prices and display the lowest price in the last 30 days in WooCommerce?

You can easily meet this obligation using the Toolkit plugin, which was created specifically for this purpose. In the plugin settings, everything can be configured without programming knowledge. You can **track product prices**, **display information about the lowest price in the last 30 days**, and even show a **price development chart.** [Learn more about the Toolkit plugin >>](https://www.toret.net/produkt/toolkit/)

[![Displaying the lowest price and price development chart using the Toolkit plugin in WooCommerce](https://www.toret.net/wp-content/uploads/2023/10/Toolkit-%E2%80%B9-Toret.dev-start-%E2%80%94-WordPress-1024x431.png "Displaying the lowest price and price development chart using the Toolkit plugin in WooCommerce")](https://www.toret.net/wp-content/uploads/2023/10 / Toolkit-%E2%80%B9-Toret.dev-start-%E2%80%94-WordPress.png)

You can easily configure the display of the lowest price and a price development chart in the Toolkit plugin settings

## Product labeling

The seller’s obligations also apply to product labeling. If possible, the following information must be indicated directly on the product (or its packaging):

- information about the manufacturer, importer (or supplier)
- product name
- weight/size/dimensions (or composition)
- other information necessary for clear product identification (if required)

The **seller is responsible** for this labeling. Even if the manufacturer or supplier does not provide this information, you must supplement it truthfully.

If the product cannot be labeled directly, the information must be provided to the customer in another way. As a seller, you **must not alter or remove labeling** provided by the manufacturer, importer, or supplier—even by covering it up, which is a common practice.

## Delivery methods and costs, payment options, delivery restrictions

**Before the purchase process begins** (i.e., before the customer adds the product to the cart), the customer must have access to information about **delivery and payment methods**, including their prices and any additional fees.

Customers must also be informed about **delivery restrictions** (age verification, country limitations, etc.). It is highly recommended to state the **estimated delivery time**.

These details do not necessarily have to appear directly on the product page, but for customer convenience, it is useful. In any case, this information must be accessible somewhere in the e-shop.

### Always up-to-date delivery information for every product in WooCommerce

How can you display shipping information for your products without manually updating it? Easily, with the Toolkit plugin. Your customers will find delivery options and their prices under a link that opens a **pop-up window with automatically loaded shipping methods and their costs.** You can place this link for all products wherever you choose.

[![Displaying shipping options in the Toolkit plugin](https://www.toret.net/wp-content/uploads/2023/10/Toolkit-%E2%80%B9-Toret.dev-start-%E2%80%94-WordPress-1-1024x393.png "Displaying shipping options in the Toolkit plugin")](https://www.toret.net/wp-content/uploads/2023/10 / Toolkit-%E2%80%B9-Toret.dev-start-%E2%80%94-WordPress-1.png)

You can display shipping methods and their rates in a pop-up window or on a separate page. The text and link placement can be customized.

You can also easily set up and display **delivery times** for products and in customer emails. [Learn more about the Toolkit plugin >>](https://www.toret.net/produkt/toolkit/)

[![Setting delivery time in the Toolkit plugin](https://www.toret.net/wp-content/uploads/2023/10/Toolkit-%E2%80%B9-Toret-dev-start-%E2%80%94-WordPress-02-14-2025_10_26_AM-1024x583.png "Setting delivery time in the Toolkit plugin")](https://www.toret.net/wp-content/uploads/2023/10 / Toolkit-%E2%80%B9-Toret-dev-start-%E2%80%94-WordPress-02-14-2025_10_26_AM.png)

Delivery times can be set based on product stock status, and their wording and placement can be customized.

[e-commerce law](https://www.toret.net/tag/e-commerce-law/)[e-shop](https://www.toret.net/tag/e-shop/)[legislation for e-shops](https://www.toret.net/tag/legislation-for-e-shops/)

←[A payment gateway is the foundation of any online store. How do you choose the right one?](https://www.toret.net/payment-gateway-is-the-foundation-of-an-online-store-how-to-choose-the-right-one/)

[Shipping for online stores: Tips on how to attract customers and increase sales](https://www.toret.net/woocommerce-shipping-use-shipping-methods-as-a-marketing-tool/)→

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