--- site_name: Toret.net site_description: WooCommerce plugins for European e-shops site_url: https://www.toret.net contact_email: info@toret.net title: 70% of customers choose to pay via a payment gateway. This is also a welcome option for e-shop owners. url: https://www.toret.net/bojopozornost-cz/ date: 2025-07-29 modified: 2026-02-16 type: page --- # 70% of customers choose to pay via a payment gateway. This is also a welcome option for e-shop owners. Filip Kahoun successfully sells his own books on the e-shop [bojopozornost.cz](https://www.bojopozornost.cz/). To ensure everything runs as it should, Toret plugins help him. ![Review - bojopozornost](https://www.toret.net/wp-content/uploads/2025/07/Recenze-bojopozornost.png "Review - bojopozornost") ## Who is behind the Boj o pozornost e-shop The e-shop Boj o pozornost (Battle for Attention) belongs to Filip Kahoun, whose domain is managerial psychology. After a series of successes in leading well-known companies, he anchored in education. When he wrote his first book Boj o pozornost in 2019, he decided to publish it himself. And that meant selling it himself too. *“Because of unfavorable conditions, I decided to bypass the entire publishing industry, arranged a graphic designer, negotiated printers, and had an e-shop built.”* [![Medallion of Filip Kahoun on bojopozornost.cz website](https://www.toret.net/wp-content/uploads/2025/07/Filip-Kahoun-medailonek-1024x541.png "Medallion of Filip Kahoun on bojopozornost.cz website")](https://www.toret.net/wp-content/uploads/2025/07 / Filip-Kahoun-medailonek.png) Medallion of Filip Kahoun as found on his website bojopozornost.cz ## Behind the scenes of the e-shop The e-shop Boj o pozornost is created on the WordPress system in combination with WooCommerce. Thanks to this, the e-shop is very flexible and its growth or expansion of the offer is not a problem. Books, audiobooks, and e-books can thus be sold in one place. *“Gradually, the offer expanded from one printed book to an e-book, an audiobook, and finally the second part of Boj o pozornost was added. At this moment (even without the care of publishers and book distribution), thousands of copies have been sold.”* Toret plugins take care of the necessary sales functions that WooCommerce does not enable natively. Filip Kahoun acquired these for his e-shop on the recommendation of his programmer, who also set them up for him right away. ![E-shop bojopozornost.cz](https://www.toret.net/wp-content/uploads/2025/07/E-shop-bojopozornost.cz-2.png "E-shop bojopozornost.cz") ### Payment gateway appreciated by customers and e-shop owner alike In the e-shop checkout, it is possible to pay by bank transfer or via a payment gateway. That was a clear choice for the e-shop right from the start. *“Most customers pay via the Comgate payment gateway. Over the last year and a half, it comes to over 70%. For customers and for me, it is the simplest solution – fast, functional, secure, and with minimal administration.”* The Comgate payment gateway is implemented in the e-shop using the [Toret Comgate plugin.](https://www.toret.net/product/comgate/) The e-shop uses its card payment or bank button functions (express bank transfer). *“When paying via the payment gateway, I don’t have to deal with anything. A notification flashes at me that it’s paid, and I know I have to prepare the shipment.”* ![Checkout of bojopozornost.cz e-shop](https://www.toret.net/wp-content/uploads/2025/07/pokladna-e-shopu-bojopozornost-1024x498.png "Checkout of bojopozornost.cz e-shop") In the checkout of the bojopozornost.cz e-shop, you will find shipping options and online payment mediated by Toret plugins ### Shipping plugin helps with sending printed books Customers who purchase a physical book can choose shipping by Zásilkovna or Czech Post in the checkout. These are implemented via [Toret shipping plugins.](https://www.toret.net/plugin/shipping-and-delivery/) *“The vast majority of customers want shipping by Zásilkovna to a pickup point. I prefer this shipping too, it is the easiest for me.”* To facilitate sending, the e-shop uses the automatic shipment submission function of the [Packeta plugin.](https://www.toret.net/product/packeta/) Thanks to this, after confirming the payment of the order, a shipment is automatically created in the Zásilkovna system. ![checkout of bojopozornost e-shop - widget with map](https://www.toret.net/wp-content/uploads/2025/07/pokladna-e-shopu-bojopozornost-widget-s-mapou-1024x548.png "checkout of bojopozornost e-shop - widget with map") In the e-shop checkout, customers will find this widget with a map for selecting a pickup point thanks to the Zásilkovna plugin. Subsequent package management can be done either directly from the e-shop administration or from the carrier’s interface. In the Boj o pozornost e-shop, they are used to the second option: *“After physically preparing the package, I log in to the Zásilkovna system. There I find a new record, so I “just” print the label. Dispatching thus usually takes place in three clicks – I check the order, set how many fields on the label sheet to skip, and click print.”* By sticking the label and handing over the shipment to the carrier, the sending process ends for Filip Kahoun. The plugin automatically takes care of completing the order in the e-shop again when the package is with the customer. ## Running an e-shop is not a problem, even if technicalities aren’t your forte As the owner himself says – the technical side of the e-shop is not his forte. That is also why he had all plugins set up by his programmer who created the e-shop for him. But using plugins does not require more than common user skill. The plugins themselves simplify the operation of the e-shop, so everything from receiving payments to sending packages can be a breeze. ## These Toret plugins help on the bojopozornost.cz e-shop: - [Comgate](https://www.toret.net/product/comgate/) - [Packeta](https://www.toret.net/product/packeta/) - [Czech Post](https://www.toret.net/product/ceska-posta/) - [XML Feeds](https://www.toret.net/product/xml-feeds/) We thank Filip Kahoun for the interview and wish him much continued success with the e-shop [bojopozornost.cz](https://www.bojopozornost.cz/)